![]() The content from this campaign is outrageous and funny, so it’s no surprise that it drives a lot of engagement.īut Doritos isn’t just sharing photos of people enjoying its product with its Legions of the Bold campaign. Doritos keeps users engaged on the site with public challenges, such as its “oddly satisfying challenge,” which invites creators to make “hypnotizing” videos for a chance to be featured in its Instagram Stories.Īnd the fan-made content, such as the post below, receives thousands of likes and comments. To keep users engaged with its brand, Doritos launched, a site where users can create branded images and videos that Doritos shares on its social media accounts.įans have created everything from snack-centric weather forecasts to pictures of themselves lounging in piles of nacho chips. From the shoppable UGC gallery, consumers can make a purchase directly from the look they want to recreate. This kind of imagery enables shoppers to more easily picture how individual items will look on them because they can see real people - not just models - wearing and enjoying the products.īut instead of just inspiring customers, Monsoon empowers them to take action. And when Monsoon started using this same UGC in its email campaigns, click-through rate increased by 14% and revenue by 3%. These images are pulled into on-site galleries, enabling consumers to easily shop the looks they see. ![]() On its website and social media, fashion retailer Monsoon asks shoppers to share photos of its products with the hashtag #MyMonsoon. What makes it so successful? Let’s take a look at some user-generated content examples and explore why they work so well. In fact, 85% of people say UGC is more influential than content made by brands directly, according to Adweek. ![]() When consumers post about a brand on social media, they influence their followers’ buying decisions. that’s created and published by unpaid contributors. User-generated content (UGC) refers to content - photos, video, text, etc. But what are some user-generated content examples to inspire you? It drives $6 trillion in annual spending, and in today’s digital world, it typically happens through user-generated content. Word-of-mouth marketing has long been considered one of the most effective types of marketing.
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